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How to Invest in OpenAI: Indirect Plays via Microsoft & NVIDIA

By Christopher Ort

⚡ Quick Take

Ever wonder why the rush to figure out "how to invest in OpenAI" feels like chasing a mirage? It's really just a sign of something bigger brewing in the markets—the way AI is getting financialized isn't through straightforward stock listings, but via this tangled web of partnerships in compute, energy, and data. Sure, plenty of guides nudge folks toward Microsoft, but the deeper story? It's about how private AI powerhouses are tapping into a public market boom to fuel their growth.

Summary: The buzz around OpenAI has sparked a kind of indirect investment frenzy, even as the company stays firmly private. People are funneling money into its public partners and suppliers—Microsoft leading the pack—as a roundabout way to ride the wave of this generative AI trailblazer.

What happened: OpenAI skipped the usual IPO route and instead locked in huge, multi-billion-dollar deals to cover its massive computing needs, with Microsoft at the forefront. That turns Microsoft (MSFT) into the go-to public play for getting a piece of OpenAI, a storyline that's been amplified everywhere from financial news to investor how-tos.

Why it matters now: What this setup shows us—and I've noticed it echoing across other tech frontiers—is a fresh blueprint for funding cutting-edge AI. Private outfits building these models are weaving themselves tight with public cloud and chip behemoths. So, chasing "how to invest in OpenAI" isn't so much about snagging shares; it's about wagering on the whole backbone of AI, from the GPUs crunching data to the power grids keeping it all humming.

Who is most affected: Retail investors, for one, are navigating a maze of risks by leaning on Microsoft as an easy stand-in—they're betting big on one horse, really. Microsoft? It's hitching its wagon straight to OpenAI's ambitions and resource hunger. And don't forget the broader AI supply chain, from NVIDIA on down to data center REITs; their worth is now swaying with the funding tides from just a few private AI outfits.

The under-reported angle: That whole "just grab Microsoft stock" idea? It's tempting, but a bit too tidy, if you ask me—it glosses over the finer, often hidden details of the Microsoft-OpenAI tie-up, like revenue splits and those Azure usage pacts. The smarter, more overlooked bet is in the "picks-and-shovels" side of this AI gold rush: the compute setups, networking gear, and power systems that every model relies on, no matter who builds it.

🧠 Deep Dive

Have you caught yourself scrolling through forums, wondering, "How can I buy OpenAI stock?"—only to hit a wall? That's because OpenAI's built on this unusual "capped-profit" model, and there's zero hint of them going public anytime soon. Rather than chasing standard venture bucks, they've bartered equity and future earnings for the real prize: computing muscle on a global scale. In doing so, they've made Microsoft their key ally—and, for better or worse, the market's top (if flawed) stand-in for betting on AI's rise.

But here's the thing with this Microsoft proxy story—it's catchy, sure, but it veils a messier truth. The deal isn't some straightforward ownership slice. It's this intricate, give-and-take arrangement: billions in Azure credits, Microsoft as the exclusive cloud host, and whispers of revenue shares where they get a healthy cut of OpenAI's wins until the investment pays back. So, holding MSFT shares? It's not purely riding OpenAI's software wave; it's more about trusting Microsoft to cash in on the AI surge via Azure, especially since OpenAI's locked into using and boosting it.

That said, a sharper strategy—one that flies under the radar in most guides—is the "picks-and-shovels" angle. Training beasts like GPT-4 devours resources, sparking a hunger for the basics that no one else seems to emphasize enough. This web stretches way past Microsoft: think NVIDIA with its GPU stranglehold for AI training; the fabs churning out those chips; even utilities scrambling to deliver the gigawatts for data centers. Betting here spreads your exposure across the full AI tide, instead of pinning hopes on one private, knotty model maker.

And while the money talk grabs headlines, it often sidesteps a thornier issue: governance risks that keep me up at night sometimes. OpenAI's nonprofit roots and that wild board shakeup in late 2023? They highlight how this setup can breed chaos you'd never see in a standard public firm. Toss in the antitrust eyes from U.S. and European watchdogs on these cozy AI-Big Tech links, and you've got real, non-dollar threats to any long-haul investment plan. The worth of these proxies hangs on a fragile equilibrium—one policy shift or boardroom spat could tip it all over.

📊 Stakeholders & Impact

Stakeholder / Aspect

Impact

Insight

AI / LLM Providers (OpenAI)

High

Secures immense capital and compute resources required for frontier models, but at the cost of strategic autonomy and a share of future profits.

Infrastructure & Cloud (Microsoft)

High

Becomes the primary public gateway for AI investment, driving massive growth in its Azure cloud business and solidifying its market position.

AI Infrastructure (NVIDIA, etc.)

High

Massive revenue growth from supplying the "picks-and-shovels" (GPUs, networking) for the AI build-out, making them a crucial part of the proxy investment ecosystem.

Retail Investors

Medium–High

Offered a simplified but potentially misleading path to AI exposure. They absorb concentration risk and the complexities of the MSFT-OpenAI pact without full visibility.

Regulators & Policy

Significant

Growing scrutiny of the deep ties between AI leaders and Big Tech, with potential antitrust action that could forcibly restructure these key partnerships.

✍️ About the analysis

This i10x analysis draws from a mix of financial reporting, investor primers, and sharp takes on AI's market wiring—pulled together for developers, engineering leads, and tech execs who want the real scoop on the money side of AI, stepping past the surface-level tips into something more strategic.

🔭 i10x Perspective

From what I've observed in these evolving tech landscapes, OpenAI's funding model marks a pivot from old-school venture plays to something rooted in infrastructure. Frontier AI's gotten too pricey for the usual paths, so now private breakthroughs lean on the deep pockets of public cloud titans. It's a tight loop: strong models boost cloud earnings, which pour back into more model work. That speeds things up, no doubt, but it funnels power to a handful of infrastructure heavyweights—raising flags about competition and whether intelligence stays spread out or gets bottled up. The big question lingering? Is this partnership a stopgap on the road to AGI, or the shape of things to come?

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