Clay
ExternalClay revolutionizes B2B sales and growth with AI-driven web scraping, data enrichment, and full-funnel automation. Featuring Claygent, an intelligent agent that visits websites to extract structured data, it leverages 150+ premium providers for waterfall enrichment with 80-90% match rates. Ideal for GTM teams in tech startups, Clay integrates with CRMs like Salesforce and HubSpot, enabling scalable prospecting, personalization, and outbound campaigns that save hours of manual work.
Description
Clay revolutionizes B2B sales and growth with AI-driven web scraping, data enrichment, and full-funnel automation. Featuring Claygent, an intelligent agent that visits websites to extract structured data, it leverages 150+ premium providers for waterfall enrichment with 80-90% match rates. Ideal for GTM teams in tech startups, Clay integrates with CRMs like Salesforce and HubSpot, enabling scalable prospecting, personalization, and outbound campaigns that save hours of manual work.
Key capabilities
- AI-powered web research and structured data extraction with Claygent
- Data enrichment from 150+ premium providers
- Waterfall enrichment for high-accuracy matching
- CRM integrations (Salesforce, HubSpot)
- Compliance: SOC 2 Type II, GDPR, CCPA, ISO 27001
Core use cases
- 1.B2B lead generation and prospecting
- 2.GTM workflow automation
- 3.Account-based marketing (ABM)
- 4.CRM data enrichment
- 5.Personalized outbound campaigns and intent signals
Is Clay Right for You?
Best for
- B2B sales and GTM teams for prospecting and enrichment
- Growth teams in Seed-Series C tech startups
- Marketing ops for scaled personalized outreach
Not ideal for
- Beginners or non-technical small teams
- Users needing full CRM or sales automation
- Low-volume or budget-constrained users
Standout features
- Claygent AI agent for web scraping
- ChatGPT-based AI summarization and research
- Chrome extension
- Pre-built templates
- 50+ integrations and data providers
- Credit-based usage with pay-per-success
Pricing
Free
Starter
Explorer
Pro
Enterprise
Reviews
Based on 0 reviews across 0 platforms
User Feedback Highlights
Most Praised
- High data accuracy and 80-90% match rates
- Saves hours on manual research
- 3x enrichment rates vs. competitors
- End-to-end sales workflows
- Powerful AI for personalization
Common Complaints
- Steep learning curve and complex UI
- Credit-based pricing leads to high costs
- Cannot scrape paywalled or LinkedIn content
- Occasional slow extraction performance
- Limited templates and documentation