Performance Marketing Manager
- Generate and refresh paid search/social ad concepts, hooks, headlines, primary text, and landing-page variants for segments such as customer service automation, AI companionship, roleplay, tutoring, and mental health support.
- Turn campaign performance data into next-step recommendations: budget shifts, creative fatigue flags, audience/keyword expansion ideas, and A/B test plans.
- Build offer-message matrices by funnel stage, persona, pain point, objection, and product feature such as persistent memory, privacy controls, voice, APIs, or customization.
- Produce weekly performance summaries that translate CAC, ROAS, CTR, CVR, and pipeline impact into clear stakeholder updates.