Product dossier · by OpenAI
ChatGPT
Versions, pricing, availability and every story about ChatGPT.

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ChatGPT Ads Manager Beta: Monetization, Formats & Privacy

Explore OpenAI’s ChatGPT Ads Manager Beta, including CPC bidding, visual e-commerce formats, and strict privacy boundaries for Free and Go users. Discover how it impacts marketers and search competitors. Learn more.
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Deals & partnerships · OpenAI
Acquisition
OpenAI acquires Orchestra Bio
openai.com (source, opens in a new tab)Partnership
NVIDIA guarantees up to $105B for OpenAI’s Ohio data-center campus
Residual-value guarantee for OpenAI's 20-year lease of SB Energy's PORTS-Pike campus in Pike County, Ohio: 4.25 GW initially plus a 3.75 GW option, online from 2028. NVIDIA pays only on default; OpenAI must reimburse.
investor.nvidia.com (source, opens in a new tab)Acquisition
OpenAI to acquire Ona for secure cloud execution of Codex agents
openai.com (source, opens in a new tab)Partnership
Microsoft and OpenAI amend deal, ending exclusive licence
openai.com (source, opens in a new tab)Funding
OpenAI raises $122B at $852B valuation
Round closed with $122B in committed capital; anchored by Amazon, NVIDIA and SoftBank.
openai.com (source, opens in a new tab)Acquisition
OpenAI to acquire Astral (uv, Ruff) for Codex
openai.com (source, opens in a new tab)Acquisition
OpenAI to acquire Promptfoo (AI security testing)
openai.com (source, opens in a new tab)Partnership
NVIDIA commits $30B to OpenAI’s $110B funding round
NVIDIA and SoftBank each commit $30B and Amazon $50B to a $110B round at $730B pre-money; the round later closed at $122B ($852B post-money).
openai.com (source, opens in a new tab)Partnership
Amazon to invest $50B in OpenAI; AWS deal expands by $100B to 2 GW of Trainium
Amazon invests $50B ($15B upfront, $35B on conditions) as part of OpenAI's $122B round. AWS becomes exclusive third-party cloud for OpenAI Frontier; the $38B AWS deal grows by $100B over 8 years incl. ~2 GW of Trainium.
openai.com (source, opens in a new tab)Partnership
Disney invests $1B in OpenAI and licenses characters for Sora
thewaltdisneycompany.com (source, opens in a new tab)
Sources: company announcements & release notes.
Release timeline
Every ChatGPT model release · 19 releases
GPT-6.1 Sol
developers.openai.com (source, opens in a new tab)GPT-6 Sol & Luna
developers.openai.com (source, opens in a new tab)GPT-6 Astra
openai.com (source, opens in a new tab)GPT-5.6
developers.openai.com (source, opens in a new tab)GPT-5.5
openai.com (source, opens in a new tab)GPT-5.4
developers.openai.com (source, opens in a new tab)GPT-5.3-Codex
developers.openai.com (source, opens in a new tab)GPT-5.2
developers.openai.com (source, opens in a new tab)
Show all 19 releases
GPT-5.1
developers.openai.com (source, opens in a new tab)GPT-5
openai.com (source, opens in a new tab)o3 & o4-mini
openai.com (source, opens in a new tab)GPT-4.1
openai.com (source, opens in a new tab)GPT-4.5
openai.com (source, opens in a new tab)o3-mini
openai.com (source, opens in a new tab)o1-preview
openai.com (source, opens in a new tab)GPT-4o mini
openai.com (source, opens in a new tab)GPT-4o
openai.com (source, opens in a new tab)GPT-4 Turbo
openai.com (source, opens in a new tab)GPT-4
openai.com (source, opens in a new tab)
Sources: company announcements & release notes.
Latest on X
ChatGPT · @ChatGPT
We’re using dots to build better dots. @rennsong, an engineer at OpenAI, uses her dot to gather feedback from social media and user reports, update a live tracker in ChatGPT Space, and investigate and fix bugs with Codex.
Messi asked ChatGPT to teach him a chess opening that matched his style. It suggested Goat Horns 🤘
Keep sensitive conversations out of view with Locked Chats in ChatGPT. Move chats out of your regular history and search into a protected space you can unlock with a PIN on web and desktop, or a PIN, Face ID, Touch ID, or device unlock on supported mobile devices. New messages
ChatGPT Slides has new ways to get your deck ready—and get everyone on the same page. • Work together in real time in ChatGPT: Share decks, edit together, and leave comments. Ask ChatGPT or your dot to turn feedback into updates. • Edit right on the slide: Click to change
Editor's picks
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AI Visibility: Tracking Brands in ChatGPT, Perplexity & Gemini
Major analytics firms are launching tools to measure AI visibility as LLMs reshape brand discovery. Learn how citation…
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OpenAI Sponsored Agents: Monetizing ChatGPT with Ads
OpenAI rolls out Sponsored Agents in ChatGPT, enabling conversational ads for brands. Analyze impacts on marketers, regulators, model…
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OpenAI Testing Native Ads Inside ChatGPT Responses
OpenAI is piloting labeled sponsored content in ChatGPT to monetize high-intent queries. Explore the implications for marketers, publishers,…
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Localized LLMs in Restaurants: Adoption Benefits & Risks
Restaurants adopt localized LLMs to cut admin time and manage operations amid labor shortages. Learn the benefits, integrations,…
More stories
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Generative Engine Optimization (GEO): i10x Insights
Explore Generative Engine Optimization (GEO) as the evolution of SEO in AI-driven search. Learn how platforms like ChatGPT and Google compete commercially, tackling attribution challenges for…
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Answer Engine Optimization: Zoom’s AEO Strategy
Explore Zoom’s formation of a SWAT team for Answer Engine Optimization (AEO), marking the shift from SEO to managing brand narratives in AI models like ChatGPT.…
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OpenAI Launches CPC Ads in ChatGPT: Ad War Implications
Discover how OpenAI’s new CPC ads in ChatGPT challenge Google’s dominance and open new avenues for performance marketers. Explore the impacts on stakeholders and the future…
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OpenAI’s ChatGPT Ads Reach $100M Run Rate: Key Insights
OpenAI’s ChatGPT conversational ads have hit a $100M annualized revenue run rate in just weeks, signaling a shift in AI-driven advertising. Discover impacts on marketers, Google,…
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AI Disrupting Hotel Visibility: Strategies for Independents
Discover how AI assistants like Gemini and ChatGPT are reshaping travel planning, threatening independent hotels’ visibility. Learn why structured data is crucial and how to adapt…
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ChatGPT Dominates South Korea’s AI Chatbot Market
Discover how ChatGPT has become the leading AI chatbot in South Korea, according to recent market data. Explore the implications for AI providers, enterprises, and the…
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ChatGPT’s Lead in South Korea: Beyond Surface Metrics
ChatGPT boasts nearly 23 million monthly users in South Korea, but this lead masks deeper challenges in ecosystem integration and localization. Learn why local players like…
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AI-Referred Traffic: 3-6x Conversions & AEO Rise
Discover how AI-referred traffic from tools like ChatGPT converts 3-6x higher than traditional sources, ushering in Answers Engine Optimization (AEO). Learn to adapt your strategies for…
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AI Ads Debate: OpenAI’s ChatGPT Tests vs Perplexity’s Stance
Explore the emerging split in AI monetization as OpenAI experiments with ads in ChatGPT while Perplexity prioritizes subscriptions for user trust. Uncover economic, ethical, and regulatory…
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Claude vs ChatGPT: Enterprise Governance Guide
Explore the key differences between Claude and ChatGPT for enterprise use, focusing on security, compliance, TCO, and business strategy. Discover why governance matters more than features…
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ChatGPT vs Gemini: Fracturing AI Platform War
Explore how ChatGPT’s user growth signals a shift in AI competition beyond simple rivalry. Google dominates enterprise ecosystems while OpenAI leads developers. Uncover the real impacts…
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OpenAI Tests Ads in ChatGPT: Key Implications
Explore OpenAI’s experiment with ads in free-tier ChatGPT, analyzing revenue potential, ethical challenges, and impacts on users and regulators. Discover how this could reshape AI monetization…
Versions & specs
Model · date · context · max output · price per 1M tokens (in/out, cached) · modalities · cutoff · license
| Model | Released | Context | Max output | Price in / out (per 1M) | Modalities | Knowledge cutoff | License / access | Spec source |
|---|---|---|---|---|---|---|---|---|
| GPT-6.1 Sol | Sep 29, 2026 | 1.05M | 128K | $2 / $10 cached $0.1 Prompts >272K input: 2× input, 1.5× output. Batch/Flex −50%. | Text, image in → text out | Apr 2026 | Proprietary (API & app) | developers.openai.com |
| GPT-6 Sol & Luna GPT-6 Sol, GPT-6 Luna | Sep 22, 2026 | 1.05M | 128K | $2 / $10 Luna: $0.10 in / $0.50 out, cached $0.01. | Text, image in → text out | Apr 2026 (Sol) / May 2026 (Luna) | Proprietary (API & app) | developers.openai.com |
| GPT-6 Astra | Sep 3, 2026 | 1.05M | 128K | $10 / $50 cached $1 Prompts >272K input: 2× input, 1.5× output. Batch/Flex −50%. | Text, image in → text out | Apr 2026 | Proprietary (API & app) | developers.openai.com |
| GPT-5.6 | Jul 9, 2026 | 1.05M | 128K | $4 / $20 cached $0.4 | Text, image in → text out | Feb 2026 | Proprietary (API & app) | developers.openai.com |
| GPT-5.5 | Apr 23, 2026 | 1M | 128K | $5 / $30 cached $0.5 Prompts >272K input tokens: 2× input, 1.5× output. | Text, image in → text out | Dec 2025 | Proprietary (API & app) | developers.openai.com |
| GPT-5.4 | Mar 5, 2026 | 1M | 128K | $2.5 / $15 cached $0.25 | Text, image in → text out | Aug 2025 | Proprietary (API & app) | developers.openai.com |
| GPT-5.3-Codex | Feb 24, 2026 | 400K | 128K | $1.75 / $14 cached $0.18 | Text, image in → text out | Aug 2025 | Proprietary (API & app) | developers.openai.com |
| GPT-5.2 | Dec 11, 2025 | 400K | 128K | $1.75 / $14 cached $0.18 | Text, image in → text out | Aug 2025 | Proprietary (API & app) | developers.openai.com |
| GPT-5.1 | Nov 13, 2025 | 400K | 128K | $1.25 / $10 cached $0.13 | Text, image in → text out | Sep 2024 | Proprietary (API & app) | developers.openai.com |
| GPT-5 GPT-5, GPT-5 mini, GPT-5 nano | Aug 7, 2025 | 400K | 128K | $1.25 / $10 cached $0.13 | Text, image in → text out | Sep 2024 | Proprietary (API & app) | developers.openai.com |
| o3 & o4-mini o3, o4-mini | Apr 16, 2025 | 200K | 100K | $2 / $8 cached $0.5 o3 launched at $10/$40; cut 80% in June 2025. o4-mini: $1.10/$4.40. | Text, image in → text out | Jun 2024 | Proprietary (API & app) | developers.openai.com |
| GPT-4.1 GPT-4.1, GPT-4.1 mini, GPT-4.1 nano | Apr 14, 2025 | 1M | 33K | $2 / $8 cached $0.5 | Text, image in → text out | Jun 2024 | Proprietary (API) | developers.openai.com |
Vendor benchmark claims
- GPT-5: SWE-bench Verified 74.9% (vendor claim) · AIME 2025 94.6% without tools (vendor claim)
- GPT-4.1: SWE-bench Verified 54.6% (vendor claim)
Benchmarks as published by the vendor at launch; not independently verified by i10x.
Sources: company announcements & release notes. Prices = standard API list price in USD per 1M tokens at time of release or current docs; batch is typically 50% off.
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